Eric Edelstein

Well done to the Matt & Vincent @ Amatomu. You’ve almost sent 400000 clickthroughs to South African blogs on your website.

When I saw the figure was approaching the 400k market this market, I started wondering how many of those clicks were from non-bloggers and how many of them were from bloggers, who had submitted their blogs to Amatomu, and were finding other blogs interesting…

2 reasons I can think of for bloggers clicking other bloggers links:

1. they came to check their latest blog posting was appearing on Amatomu and while they were searching for their posting they clicked on a few other links that looked interesting (I know when I’ve checked a few times in the past to see my postings are appearing, I usually end up clicking a few other links along the way)

2. bloggers are doing competitive analysis and keeping up to date with what the other bloggers are writing, and are using amatomu as a place to find new and existing blogs to analyse

However, i’d be fascinated to see out of the 400k clicks, how many of them were the bloggers themselves and how many were the average joe. Unfortunately, many of the bloggers who have blogs on amatomu won’t be logged in when looking at amatomu, and a lot of bloggers haven’t added their blogs to amatomu, so even if amatomu releases data showing how many of the 400k clicks were clicked by people that were logged in at the time, the figure would be highly understated.

Would still be an interesting figure to see!