Eric Edelstein

I’ve just finished reading The Majestic Way and think this is the perfect time to announce that my investment fund has taken a position in Scott Cundill’s company, Majestic.

My relationship with Scott goes back a long time to when we both worked for one of the large Internet Casino Groups. Scott was brilliant at viral marketing strategies then, and like red wine, he has only gotten better - I’d consider Scott the undisputed expert on communication techniques and viral marketing within South Africa and one of the top in the world.

But my opinion might be a bit biased - MarketingSherpa’s won’t be - Scott was one of the speakers at the annual MarketingSherpa conference earlier this year.

I’ve been using Majestic to help with communication with our eSquared members, and have been INCREDIBLY IMPRESSED to date - now that i’ve finished reading The Majestic Way, which goes into detail about the mindset required to create an optimal communication strategy and how to use Majestic to implement, I realise I’ve only been using the “tip of the Majestic iceburg”. My mind is spinning with ideas on how to use Majestic better, and for those of you that are eSquared members as well, you’ll see the changes in the weeks to come.

Scott explains Majestic best:

Majestic is a lethal online marketing and communication tool.

In simple English, Majestic is a way for you to automate the communication you have with your customers, (via email, sms, and fax) but in such a personal way, that your sales go through the roof (or whatever your objective is - with eSquared it’s sales obviously)

Scott has been working on Majestic for over 5 years now, and it’s become an INCREDIBLY POWERFUL communication tool. Think any CRM tool (salesforce, goldmine etc), and Majestic puts them to SHAME.

With Scott’s energy, enthusiasm and knowledge, this company is set to explode, which is why we’ve taken a position.

www.majesticway.net