Eric Edelstein

On Wednesday, I was delighted to be a guest blogger at the Reshaping Media conference held at the Bay Hotel in Camps Bay in Cape Town.
It was an action packed line up discussing “Marketing Trends & New Media Technologies” and a big thank you to Stanley Edwards and Natalie Hands from Platypus Productions for putting [...]

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One of the news stations flashed Gold at $833 this morning.
833. Did I hear that right. A few days ago I saw gold had gone up to $775 and I thought that was INSANE.
About 5 years ago, I remember watching a Nostradamus type person on TV predicting that Gold would be one of the best [...]

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It’s been 2 years since we set up the eSquared clothing company, and although I wasn’t very involved in the company in the early stages, preferring to sit on the sidelines and watch it grow, I found the business fascinating and steadily became more and more involved.
I’m now excited to announce that I’ve accepted the [...]

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I’ve been testing Facebook flyers over the last few weeks - I previously tried the CPM facebook flyers where you pay for each time your advert is shown.
Although Facebook can hyper target like I discussed earlier, that doesn’t mean the click through rate is high. On Search Engines people are searching for a topic and [...]

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I woke up this morning and with a strong cup of coffee, turned onto BBC while checking my mail and catching up on the news on the web
First up with BBC talking about myspace and using a term called “hyper targetting”. I’ve been discussing hyper targetting with many people over the last few weeks, but [...]

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I’ve always liked the Virgin Brand. I remember years ago reading Richard Branson’s autobiography and being enthralled by the risks and choices he made as he went about creating his world wide empire.
The virgin brand launched in South Africa a few years ago, when they rescued the ill fated Health & Racquet club from [...]

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This afternoon I did a Pecha Kucha talk at the Graduate School of Business in Cape Town on social media. Looks like you’re putting on another A Plus course Dave!
Pecha Kucha is great - 20 slides, 20 seconds each - the grand total of 6 minutes 40, and the entire presentation is done on auto [...]

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