Eric Edelstein

The Tshirt site is coming along FANTASTICALLY and is on track to go live in just under 3 weeks! (our new logo will even be ready by the end of the week!)
We’re featuring a Tshirt done by a celeb - and for the first month we’ve chosen a WELL KNOWN BLOGGER - i’d consider this [...]

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It’s been 2 years since we set up the eSquared clothing company, and although I wasn’t very involved in the company in the early stages, preferring to sit on the sidelines and watch it grow, I found the business fascinating and steadily became more and more involved.
I’m now excited to announce that I’ve accepted the [...]

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eSquared is in THE TIMES today - the daily “Sunday Times” newspaper. Thank you Sunday Times. Thank you David Bullard. Thank you Carly Ritz. Thank you Colin Daniels. Thank you Shaun Philips. Thank you Gregor Rohrig. Thank you Tanya Johnstone. Thank you…

(I don’t know if any of these people had ANYTHING to do with the [...]

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I arrived in Durban this evening, and went straight to Musgrave Center to catch Spiderman 3 before it went off circuit (Aren’t you proud Gadi?) - I heard it wasn’t as good as the first 2, so I wasn’t expecting much - but I really enjoyed it. From a young naive spidey, to a dark [...]

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I can’t sleep!
Today starts day 1 of the eSquared 20 day sale. But this sale is totally different to anything I’ve ever seen both in South Africa and in my travels.
I’m experimenting, and if it works, it will get us a lot of sales and exposure. If it fails, it will cost us a lot [...]

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We’ve decided to celebrate the long weekend in style with a SALE for eSquared members (if you’re not a member it takes 30 seconds to sign up for FREE at www.e2Fashion.com)
Here’s the annoucement:
“Hi,
The eSquared Team LOVE long weekends.
And to celebrate, we’re giving 50% off ALL eSquared Labels until the end of the public holidays - [...]

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Yesterday, the eSquared team was at a community function promoting our stuff.
1. It was incredible to see how many guys were wearing eSquared tShirts. Thanks guys - you made our day!!
2. Shelle, who many of you will recognise from the Sea Point eSquared, won the 2nd biggest prize in the raffle and is off [...]

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Do you want to see me shave my head on ZERO?
I did it ONCE before, and never thought i’d have to do it again, but the team at the eSquared fashion stores have convinced me to get involved in their latest challenge…
They’ve set up a group in Facebook called eSquared (funny that!), and if they [...]

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