Search Engine Optimisation (SEO) isn’t rocket science although many company’s seem to want to charge an absolute fortune so that clients think that SEO is a science.
Really what has happened is that the Search Engines have become more sophisticated to stop people manipulating results.
The art of SEO is really get your website to the top of the search engines.
There are 2 methods - White Hat SEO and Black Hat SEO
White Hat SEO focusses on 2 areas:
Onpage optimisation
Offpage optimisation
And once you get those 2 right, you have effectively an SEO strategy.
There are many tools and software to help you with your SEO efforts such as…
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